The American University of Bahrain (AUBH) and Atnafas Creative Production have signed a Memorandum of Understanding, aiming to equip AUBH students with valuable social media marketing skills, knowledge and practical experience. The mutual understanding aims to promote social media marketing and the role of social media influencers, in creating a positive impact in the region. The partnership will also aid in developing social media production projects for AUBH students, while sharing knowledge, experiences, ideas, and mentor exchange.

Atnafas Creative Production is one of the leading social media marketing and production houses in Bahrain, founded and led by Mr. Omar Farooq, a Bahraini social media influencer in the region. The company creates influential videos which result in positive impacts on brands, supporting marketing campaigns, and the wider community, via corporate social responsibility. Through the partnership, Atnafas intends to support AUBH students by providing tools, resources, and knowledge on creative direction, campaigns, films, and social media, while offering information sessions to the student body, as well one-on-one sessions. Together, AUBH and Atnafas Creative Production will be hosting multimedia projects and events, workshops, and a speaker series on campus.

AUBH’s Chief Operating Officer, Mr. William D. Hurt commented “I am thrilled to announce our newly formed relationship with Atnafas Creative Production. We are very proud of the progress we are making in providing our students with the opportunities and the resources they need in order to gain a greater understanding of how their field of interest works, beyond academia and into the real world.”

Atnafas' Managing Director, Mr. Haitham A. Aziz stated "We at Atnafas are all excited to be working with AUBH, and to share our experience in the field with the new generation. Social Media is essential in everyone's life and due to it being relatively new, you can only find its essentials with experience, and it is our role as one of the leaders in the field to share this experience.

The partnership will further present AUBH Students with a holistic educational experience, which is in line with AUBH’s educational philosophy and approach to education. In doing so, AUBH graduates will be career-oriented individuals equipped with skills needed for today’s job market.